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CMYK: Literally stands for Cyan, Megenta, Yellow and Key (Black). These colours make up printings ‘process colours’… Therefore when you see CMYK – it simply means Full Colour Printing.
GSM (Grams per Square Metre): Indicates the weight of the paper. The lighter the weight, the lighter the paper. For Example: Ordinary copy paper is 80gsm – 90gsm, and a quality business card is heavier and will start at around 300gsm. Coated (stock): A varnish is applied to the paper towards the end of its production. Coated stocks have a satin or slightly glossy finish. Inks print more vibrantly on these stocks as it sits on top of the paper rather than being absorbed into it. Uncoated (Stock): There is no varnish applied to the paper during its production. Uncoated stocks have a porous finish. Ink is more easily absorbed into uncoated stocks and as a result have a tendency to print more muted colours. Bleed: An extension of the artwork, which “bleeds” past the finished size. This ensures ‘edge to edge’ printing on the finished product. (See DIAGRAM) Finished Size: The size the finished product will be cut to. Example: Standard Letterhead, Finished Size = 210mm x 297mm (A4) Artwork: The files you are having printed. Trim/Crop Marks: Marks which indicate to the guillotine operator precisely where to cut. 
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